ABOUT ME

I'm a multidisciplinary designer who builds and manages brand systems, I define visual identities, or execute existing ones, across web, product, motion, and print, so the whole system holds together across products and locations.

For the past decade I've done that at some of the most visible science institutions in the world. At the NSF–DOE Vera C. Rubin Observatory I led the full in-house rebrand after the U.S. Senate renamed the observatory, saving an estimated $200,000–$250,000 by keeping the work internal, and I produced the three flagship videos for the First Look event — the public debut of the observatory's first images, which reached close to 3 billion impressions in a single week. Earlier, at ALMA in Chile, I designed the bilingual public portal, a national touring exhibition seen by 100,000+ people, and an educational video series watched by hundreds of thousands more.

I take something complex and make it clear and worth caring about, a skill that transfers to any brand or product with a story worth sharing. I work with AI as a resource, not a crutch: it moves fast on the mechanical work so I can spend my time where a human still has to decide. I'm bilingual in English and Spanish, design across languages and cultures, and since I am a PMP certified professional, I run creative teams as operations, with briefs, budgets, vendors, and timelines.

If you're building a brand that has to be understood, trusted, and felt across every channel, let's talk.